Showroom XR
Presentation of products and spaces through immersive technologies
What is a Virtual Showroom?
A virtual showroom (or XR showroom) is a three-dimensional digital space where companies can exhibit their products or services in an interactive and personalized way.
Unlike physical showrooms, Extended Reality (XR) showrooms have no limitations of space or location, allowing customers to explore each product in detail, visualize different configurations, and obtain additional information through informative hotspots. Furthermore, virtual showrooms can be integrated into websites, social networks, and digital marketing campaigns, expanding reach and improving user experience.
Our solution, Showroom XR, goes beyond simple exposure: it is a highly effective sales tool. In addition to facilitating access to your portfolio from any device, it allows a sales representative from your company to connect in real time to guide the client, resolve doubts, and close sales remotely, as if they were together in the same space. This 3D environment can be customized with your brand identity and adapted to different commercial contexts, from one-on-one presentations to large-scale events.
Your entire catalog on a single device
Forget about complex logistics and the high costs of transport, assembly, and travel. Our virtual showroom allows you to take your full portfolio to any fair, congress, or exhibition without carrying physical stands or being limited by booth space.
It is an immersive, intuitive, and impactful tool that significantly reduces your footprint at the event while helping you stand out with a modern and interactive display. Carry your entire catalog on a single device that fits in your suitcase and eliminate physical barriers: now, your exhibition strategies travel with you with total freedom.
Some of the clients who have already trusted Innoarea products
What is a Virtual Visit?
A virtual visit or tour is an interactive experience that allows users to explore a place as if they were physically there, through a series of 360º images or videos.
The possibilities are endless: from a virtual reality tour for an immersive experience to a virtual visit accessible from any browser. Our virtual tours are fully customized and adapted to the needs of each company, including points of interest, additional information, and interactive elements.
A virtual tour is not only an advanced technological tool but also a strategic investment for any company looking to improve its accessibility, marketing, and internal processes. The combination of 360 photography, 360 videos, and interactive applications makes virtual tours a versatile and effective solution for diverse business needs.
Competitive differentiation
Stand out in the market by offering an innovative experience that attracts potential customers and strengthens your brand image. A virtual visit or showroom not only modernizes the way you present your products but also positions you as a pioneer company in digital transformation. Furthermore, by offering an immersive and personalized experience, you generate a greater impact on your customers, increasing their level of engagement and the possibility of conversion.
Why use an XR Showroom in your company?
Global accessibility
Allows users from anywhere in the world to explore your facilities or products without the need to travel, expanding your reach and market potential.
Engaging experience
Provides an interactive and visually engaging experience that can increase user interest and participation.
Versatility of applications
Can be used in various industries and for multiple purposes, from marketing and sales to employee training and onboarding.
Full catalog on one device
Allows you to take your entire catalog to any trade fair, congress, or exhibition without dealing with physical stands or space limitations.
Showroom XR use cases
Virtual visits and showrooms have applications in multiple sectors, allowing companies to improve the customer experience and optimize their sales and communication processes.
Commercial and Consumer Sectors
In the real estate sector, properties can be explored in 3D through interactive virtual tours that allow customizing finishes and layouts in real time. In retail, virtual stores are created where consumers can explore products in detail, obtain additional information, and make purchases interactively. In the automotive industry, virtual showrooms allow users to visualize vehicles, customize them, and explore their features without the need to travel, improving the shopping experience and facilitating global access to models.
Industrial and Training Sectors
In architecture and construction, it is possible to show projects before their construction, allowing clients to explore different phases and design options. In Industry 4.0, virtual showrooms offer a way to present machinery and equipment interactively, allowing clients to obtain detailed information without having to be physically present. This also extends to education, where immersive learning environments allow for simulating practices and improving the understanding of complex concepts.
Creative and Entertainment Sectors
In tourism, destinations, hotels, and resorts can be explored in VR, offering users the possibility to tour them before making a reservation. Additionally, monuments and historical sites can be visited immersively, which enriches the traveler's experience. In the field of art and entertainment, museums and galleries offer virtual exhibitions that allow visitors to interact with works of art. It is also possible to organize virtual reality events, such as concerts or shows, which expands reach and allows for a global and immersive experience.
Our success stories
X-VISION: Virtual reality for radiology
We developed the “X-VISIÓN” project for the CIPFP Ausiàs March, an immersive virtual reality solution that accurately recreates radiology and CT scanning services. This simulator enables students to practise using complex equipment in a safe digital environment, enhancing technical learning through gamification.
Immersive technology for the Andalusian Regional Government’s Educa Bus
Development of immersive experiences for the “Educa Bus: Hop on board sustainability” project. This travelling initiative by the Regional Government of Andalusia aims to raise public awareness of climate challenges through immersive technological content that explains, in a practical way, how to protect our ecosystems.
Virtual reality combats needle phobia
This project implements a virtual reality solution that blocks pain and fear during paediatric vaccinations. Backed by a clinical trial involving 162 children, the system transforms a traumatic experience into a playful environment of active distraction.
Interactive flooring for the Porcelanosa showroom
The solution: High-resolution LED surface for an immersive experience Eventos We designed and implemented a custom interactive system that transformed the LED floor into a motion-sensitive surface. We enabled visitors … Read more
AI photo booth at the Repsol event
As part of the “Dani Fernández feat. Energy” event in Madrid, organised by Repsol and Warner Music Spain, Innoarea deployed an AI photo booth system designed to bring the concept of transformation and sustainability to life through emotion and music.
Immersive launch campaign for the Cupra Terramar
Disruptive digital launch campaign for the Cupra Terramar. Taking advantage of the America’s Cup in Barcelona, we created two immersive experiences that allowed the public to interact with the vehicle physically and virtually, breaking down barriers with a high-impact phygital strategy.
Interactive 360 tour of the Viña Arnáiz vineyards
This project digitises the entire wine cycle, allowing users to explore everything from vineyards to tasting rooms, integrating the technological processes of the winery in an educational way.
Virtual tour of the Cupa Pizarras mines
Digitisation of the Cupa Pizarras value chain through a virtual reality experience that allows users to visit the world’s largest extraction chambers from anywhere.
